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Our Approach
The firm's mission
is to breathe life into the brand and bottom line of each client.
Since every organization's situation is different and we do not
prescribe one-size-fits-all solutions, Vivify LLC typically works in
a retained role as strategic marketing advisor.
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"Whatever you can do, or dream you
can do, begin it. Boldness has genius, power and magic in it. Begin
it now."
-- Johann Wolfgang von Goethe, 1749-1832
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Within the engagement, services include a wide variety of services including
but not limited to:
~ Strategic Planning
and Re-Alignment
~
Branding and New Product Launch
~
"Drip-Irrigation"
Marketing Systems
~ Alliance and Distribution Channel Development
~
Web Site Traffic Analysis/Recommendation
~
Referral Marketing
Programs
See the Accolades page for some of
the many comments from clients.
Alternate Forms of Engagement
Marketing Mercenary Program - Fee waiver in lieu of revenue split
Key Benefits
- Incremental revenue for your business
- Little risk
- Experience with a marketing partner who demonstrates
success
This win/win program
is only available in certain circumstances. It applies to companies with
a solid strategic plan, marketplace positioning, customer value proposition, and business infrastructure to determine/track lead sources
-- and without the desired level of sales or ability to engage Vivify LLC
in the capacity of strategic marketing advisor.
A bit more on how it works: After an initial engagement fee to review the business plan/financial statements, build trust, and inevitably polish corporate messaging/collateral, Vivify will forego
subsequent hourly or project campaign development/measurement fees. (Campaign execution costs are borne by the
client). Vivify LLC derives its compensation by splitting gross revenues
attributable to the campaign.
This program is an amazing solution in the right situation -- yielding
incremental revenue with little downside.
Partnerpreneuring - Fee waiver in lieu of equity share
Key Benefits
-
Your agenda, your hopes and dreams --
reinforced with strategic planning and tools
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Improved corporate structure, improved
sales/marketing process, and improved overall business
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Benefit from
firm's leadership and
expertise in Founder/President and VP roles
As
an entrepreneur,
you experience a million issues and wear 100 hats. Often you may struggle
from too many bits of advice coming from too many
places. Partnerpreneuring is designed to support you in this
endeavor from the perspective of a seasoned entrepreneur well
versed in the world of startups.
A key focus of the "partner-in-entrepreneuring"
practice, applicable to many businesses, is early market
positioning -- bridging the marketing of services and
products with corporate development. In other words, we work to
balance the delicate relationship between positioning
services and products in their B2B or B2C markets, and
positioning companies in the capital markets.
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