1. To make more vital,
     brilliant, or striking
2. To make come to life

Recommended Resources

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Articles & Tools

"If we always do
       what we've always done,
we'll always get
       what we've always got." 
                               -- Anonymous

What Is Marketing?
Article for western Washington business publication

Road Map
VIVIFY developed a profoundly simple planning structure dubbed the Road Map. It helps a management team or entrepreneur break down goals by time and category -- a powerfully useful visual. This document is provided on request, as a public service.

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Recommended Reading

• "The Art of Profitability" by Adrian Slywotzky
• "Rich Dad, Poor Dad" by Robert Kiyosaki and Sharon Lechter
• "Who Moved My Cheese?" by Spencer Johnson & Ken Blanchard
• "Flight of the Buffalo" by James Belasco and Ralph Stayer
• "Marketing Warfare" by Al Ries and Jack Trout