|
FOR
|
ASSIGNMENT ROLE / SCOPE
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American Express
Via Subcontractor
Golle & Holmes
Minneapolis, MN |
Simulation Development
Developed portfolio management simulation
product for internal training in locations around the world. |
ConnectSoft Inc.
Software Company
Bellevue, WA |
Board of Directors
Assisted in turnaround of $12MM company after
IPO window closed, resulting in acquisition by publicly-held entity. |
Vice President, Marketing
Created product division for this company as
it grew 300%. Oversaw program management, rollouts, and channel development. |
Giselle
European Salon
Redmond, WA |
Strategic Planning
Developed business and financing plan for a
national major-market rollout of these high-end salons. |
|
Electronics Manufacturing Software
(Printed Circuit Board industry)
Mountlake Terrace, WA |
Worldwide Sales Channel Management
Rebuilt sales infrastructure. Implemented
staged sales automation system. Increased product sales through use of
leasing and terms, as well as launch of a complementary service business.
Focused company on OEM relationships, facilitating major deals to supplement
direct and channel sales. |
|
Software and Services Company
Silverdale, WA
(Prior
web site) |
Strategic
Marketing
Conducted corporate situational analysis and synthesized goals. Analyzed
competitive landscape with water/sewer districts as well as prospective
industries, gauged satisfaction of current customers, and developed market
survey which also unveiled competitive market share. Created plan to
improve product, establish its own division and brand, and go national with its own sales
force. |
|
Communication Software/Services
Redmond, WA |
VP Marketing
Assessed market potential and surveyed
prospective customer base. Created initial proforma financial model.
Collaboratively developed web copy, championing simplicity for the
non-sophisticated parental user. Worked with development team to bring
to prioritize and bring to completion. |
Larson & Smith
Legal Transcription Company
Seattle, WA |
Marketing Communications
Developed positioning and collateral package
for this services firm, primarily for direct marketing. |
|
Mathematical Applications Company
Poulsbo, WA
(Prior
web site) |
VP Marketing & Sales
Assessed market positioning and cross-company
“Road Map” planning tool. Spearheaded key Web Site overhaul and site
analysis projects. Formalized a Worldwide Channel Partner Program with
contracts, quotas, etc. Researched and selected CRM vendor to
structure/improve customer contact/revenue/profitability. |
|
Web Traffic Analysis Software
Seattle, WA |
Sr. Product Line Manager
Built sales/marketing infrastructure.
Identified/executed key initiatives to address positioning challenges.
Launched product iterations. Architected new licensing scheme to increase
monthly sales tenfold, prompting acquisition by Accrue Software. |
Meltdown Entertainment
Role-Playing/Adventure Company
Kent, WA |
Business Advisor
Strategic consulting, organizational
development, alliance creation, board development. |
|
Outdoor Magazine Online
Seattle, WA |
Strategic Planning/E-Commerce Development
Developed funding package used to raise $1MM.
Created e-commerce strategy and then headed project up - interviewing
customers, developing spec, and overseeing implementation team. Also wrote
plan to syndicate content/technology to other sites. |
|
Safety/Security Software Company
Bellevue, WA and Vancouver, BC
(Prior
web site) |
Vice President, Marketing
Built 10-member marketing team. Developed
Company “Road Map” and multi-million dollar marketing budget. Plotted
strategy for corporate re-branding and rollout. Oversaw replacement of
technical support vendor. Coordinated competitive intelligence gathering.
Managed relationship with publishing vendor. |
|
Internet Office Leasing Guide
Seattle, WA |
Board of Directors
Collaborate with other Board members on
corporate development and management. Advise on strategy and refining
business model. |
|
Team Development Training Co.
Bainbridge Island, WA
(Prior web
site) |
Board of Advisors
Guided strategic planning process. Worked on
business/marketing assessment including evaluation of expansion
opportunities. |
Q Computer
Securities Software Company
Bellevue, WA |
Beta Release Program Management
Worked with group of retail stock brokers to
assess product function and usability in managing their customer
relationships. |
|
Vertical Information Service
Seattle, WA |
Strategic Advisor
Consulted on business project prioritization,
financial model, capitalization/corporate structure, and strategic
alliances. |
|
Natural-Foods Retail Concept
Seattle, WA |
Founder and President
Assembled team and seed funding to launch
this chain employing 45 people in three restaurants and a centralized
production facility. |
|
Confidential
Dance Studio
Undisclosed |
Strategic Business Consulting
Assisted with strategic goal-setting and accounting systems/procedures
development. Aided in M&A discussion by providing framework for
partner analysis and memorandum of understanding. |
|
Confidential
Consulting Services Firm
Undisclosed |
Strategic Business Development
Reviewed/segmented firm's clients to date and assessed existing marketing
collateral to identify/unconceal key messaging points. Hypothesized
target markets for cost effective campaigns, then performed
qualitative/quantitative research in order to validate/reject and prioritize
targets for client. |
|
Confidential
Software Company
Undisclosed |
Interim VP Marketing
Provided strategic services, from definition and review of this
startup's prospective target customer group to customer requirements
analysis to facilitating choice of retail brand. |
